Search Engine Optimization

Search Engine Optimization

Search Engine Optimization is basically improving your website search ranking. It is vital to business owners to rank in the search result as this will definitely give them more website visitors and possibly more sales. Whenever someone types a keyword, say for example oil-based perfume and you have an oil-based perfume business, your website will appear at the top of the search result if you have a good SEO.

In traditional business, for you to have customers you need to go out and roam around to tell everybody that you have this products. However with the use of SEO, you can immediately have costumers. What happen is, if you can make your website appears at the top, then it’s like all the customers are now coming after you.

Now the question is, do we really need an SEO? The answer is yes. Search Engine Optimization is indeed very useful for business owners in growing their business. But how can they make their website ranked first? How shall we do the SEO? Basically, Google and other search engine does not hand over the formula they use to rank the search results. But there are good indicators as to what factors and variables they are using to rank your website.

If you want to see you rank result, you can do this by setting your browser into incognito window. This is a special mode in Chrome or any browser where it doesn’t keep you history, cookies and tracking data. This will give you a non-personalized result.

Now, how do SEO works in website? All search engine such as Google, Yahoo, or Bing has special program to do the ranking. They often call it as spider or bots. Essentially, these are automated program that goes to every part of your website. It is capable of reading every single page in your website. It gathers all the information by looking all links, titles, and most commonly used keyword. It gets general idea of what your website is all about. Mostly this is how SEO works in your website.